There is a version of reviewing a film that converges in two rounds and a version that takes six, and the difference is almost never the film. It is whether the notes point at something on the screen.
Next in this piece: Notes that work
Section 01Notes that work
- Name the moment. "At the fourth beat, when the number appears", not "in the middle".
- Name the thing. The number, the underline, the pause before the logo.
- Say what should be true instead. Slower, higher, gone, in our second colour.
- Separate the two kinds of note. "This is wrong" and "I would prefer" are different instructions, and both are legitimate, mixed together they become an argument.
Next in this piece: Notes that cost money
Section 02Notes that cost money
- "Make it pop." Nothing on screen to change.
- "Can we see another version?" Another version of what, the colour, the timing, the script?
- Three people, one document. The studio cannot take notes from a committee that has not agreed with itself.
- Notes on a note. If round two is about round one's changes rather than the film, the brief needs another pass.
Next in this piece: The one question to answer first
Section 03The one question to answer first
Before any note: does the film do the job it was commissioned to do? If the answer is yes and the notes are about taste, say so, the round can be short. If the answer is no, say which part of the job it fails, and the notes become specific almost by themselves.
Next in this piece: Where the notes go in Nine
Section 04Where the notes go in Nine
In Nine, notes do not travel as a document. A review link lets the reviewer pause the film and pin each note to its moment, point at a spot in the picture, and answer Approved or Changes needed, with no account. The notes arrive on the film, where each one is marked done as it is dealt with, fixed by hand in the chamber, or sent to Nine to make a new version while the old one is kept. A note that names its moment is already half a change.
Next: Motion graphics vs animation: what the difference actually is